What Is Seo And How Is It Works ?
Digital Marketing :- In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimise your site for search engines and in this series.
We will cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month.
So let’s dive in. If you’ve done research on how to increase traffic to your website, you’ve probably seen everybody talking about “Improve your SEO” on your site but what does that really mean? Seo stands for Search Engine Optimisation or just how easy it is for Google to find your website.
Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So that’s usually what we’re talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalogue.
Typically, they’re about ten organic results on one page and organic listings simply mean that these results aren’t paid at all. They show up on Google because they’ve done a good job of telling Google that this page is about this particular query.
So there are two main ways that you can work on SEO on your website and they’re called on-page SEO and off-page SEO.
On-Page SEO is simply telling Google and the reader that you have everything that they’re looking for. You have all the indicators that they’re looking for and really, this just means you have all the right keywords on your site. Now, on-page SEO is easier to deal with because most of the changes needed are within your control.
Throughout this video series we’ll cover all the ways that you can do on-page SEO so you can get started soon. And the cool thing is, if you already have a website with some articles on it then you may be just a few tweaks away from seeing massive results with your traffic. Without writing any new content.
Off-Page SEO, that simply means that you are making sure that other websites are linking back to you. These are called back links. Off-Page SEO is a little bit more out of your control because you’re relying on other people to believe that your site is worthy of a link but if you’re writing great content and networking with your industry or your topic area then it shouldn’t be a problem.
Now I just want to let you know, as we go through this SEO process, just realize that search engine optimization does take time and sometimes it can be a little frustrating when you’re not seeing the results fast. But if done properly, the results from your SEO efforts can last months or even years depending on the topic your in.
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